Otsukaresama

Thanks to technology, the world is speeding up and we got used to the idea of everything happening in an instant.

Otsukaresama serves as a reminder however, that the really important things in life - such as building a deep relationship with someone or truly mastering a skill takes a long time and hard work.

The core of the pencil is divided into two parts, the graphite core and the golden core. After using the pencil a lot, your patient drawing and writing finally pays off when you reach the golden core, signifying the value of dedication and the wisdom collected along the way.

Designed with Benny Kay
Designed for a brief by Kokuyo